Our Services
ARSY Hospitality Services Inc is a
hospitality management company committed to service excellence
resulting in maximized profitability and asset value for our
customers. Our success is the result of innovative system,
strategies and the quality of our relationships with our guests,
employees, franchisers and owners. We are committed to the success
of the properties we manage.
The ARSY corporate structure is
deliberately compact and hands-on, without being disruptive or
distracting to the operations of our hotels. Each executive is a
hotel industry veteran able to cut through excuses and provide
actionable direction.
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Increasing
sales
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Practicing
costs efficiencies
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Not being
too global or too limiting
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Being
agile and retaining maneuverability
Hotel
Management and Operations
Delivering results depends on understanding all areas of
hotel operations. ARSY Hospitality works by:
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Daily
hands-on involvement in Hotel issues, be they People, Product or
Profit.
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Monthly
in-depth property financial and performance reviews during which
he, ARSY Executives and the hotel GM and hotel Executive
Committee develop specific actions to ensure short- and
long-term property results.
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Weekly
detailed forecasting sessions based on ARSY systems that ensure
accuracy and effective forecasting.
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Total
involvement in asset management/improvement decisions.
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Frequent
and effective communication with ownership groups.
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Being an
effective Brand Steward.
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Effective
management of ARSY expenditures on behalf of ownership groups
and hotel profitability.
Sales and Marketing
"I have no magic philosophy except to strive for higher
achievements. A company needs to be engaged with hotels regarding
strategy discussions, sales and marketing deployments, reaching out
to customers firsthand, overseeing brand initiatives including yield
management practicality, as well utilizing new technology for
optimal performances. Essentially, guiding and assisting- being part
of the hotel team." – Rakesh Shah (CHA),
President & CEO.
Hotel revenues are built by leading
market share. ARSY produces these results by exercising thorough
market segment account coverage, strategic rate management and smart
marketing.
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Daily
involvement in all initiatives and all channels for revenue
production
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Weekly
analysis of sales, occupancy, ADR and REVPAR, by market and by
segment, to forecast, to property history and as compared to
competitive set
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Strong
relationships, active involvement and constant feedback with
Brand marketing teams and initiatives for the flags ARSY
Hospitality Inc properties fly.
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Aggressive
pursuit of competitive analysis and market knowledge.
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Advocating
cross-marketing and communication among the hotel sales teams to
enhance lead generation networking and account/market
intelligence.
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Ensuring
that hotel sales teams understand and use technology, including
SalesPro - a cost effective and technologically sound automated
Sales and Catering management system.
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Managing
all advertising, public relations and direct sales expenditures
to ensure maximum return on investment.
Example: The vast majority of ARSY’s
Hospitality have realized RevPar Index growth during what is
arguably difficult times; ten of twelve are in excess of 100% yield.
Revenue Management
The aggressive pursuit of room
sales is not enough to be successful in today’s lodging environment.
A thorough understanding of channel and yield management is critical
for maximizing not just revenues, but results: market share,
contributions from key accounts, trend forecasting, e-commerce, and
price integrity. The Corporate Director of Revenue Management works
by:
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Supporting
a dedicated Director of Revenue Management at each hotel, who
has been thoroughly trained in executing the Brand revenue
management program applicable to the property
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Daily
involvement with Revenue Management teams.
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Conducting
weekly in-depth reviews of the hotels’ rate positioning and
pattern management using STAR, Hotel ligancy reports, and
competitive rate analyses reports.
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Maintaining personal and in-depth knowledge of industry
e-commerce opportunities, applied in the effective use and
management of e-commerce strategy for all ARSY properties.
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Active
analysis of ARSY property websites and their effectiveness in
delivering marketing and e-commerce objectives.
Human Resources
ARSY Hospitality Services is a
tight-knit organization built on enthusiasm and passion. The
corporate culture thrives on its masterful blend of field knowledge
and the flexibility that supports the capacity to ‘do something’ and
have it be okay if it doesn’t work. ARSY’s
dedicated Corporate Human Resources Director, is driven by the
ambition to see people become what they want to be. Works by:
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Driving
innovative search for the best candidates at all levels
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Motivating
Team Members to deliver results under the best operating
conditions for themselves, their properties, their owners and
ARSY.
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Effecting
Standard Operating Procedures that are guidelines to empower
team members and motivate them to treat the organization as
their own company.
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Orchestrating a collaborative team of property HR directors.
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Making it
her business to understand the P&L and motivating the property
HR directors to do so, too.
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Understanding and implementing the Brand policies under which
ARSY’s flagged hotels operate.
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Directing
conflict resolution to limit exposure and ensure legal
adherences.
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Selecting
and servicing the most effective benefit packages available for
Team Members.
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Ensuring
Team Members have the tools and resources to perform efficiently
and effectively.